Rebranding the PriceSpotting app to StockUp meant a refinement of iconography, color and typography.
User research and persona development were conducted as well as an overhaul of the visual system. New UX was developed to streamline parts of the app, creating a toolkit for developers and designers to implement screens quickly.
The StockUp logo was drawn to evoke the start of a handwritten shopping list.
The original color palette was softened and expanded – ensuring the colors worked well across devices.
Persona research conducted by iStrategy Labs. Creative direction provided to Zack Baumel who created the final logo and iconography.
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