A native iOS tool, Mobile Merchant aimed to help small businesses compete with larger chains and big-box stores.
The app was created to help small, local merchants publish their products, prices and specials directly into the PriceSpotting application and to create digital circulars that could be pushed to various social media sites. A neutral palette was established to ensure the store’s brand and products could visually stand out.
Additionally the app was used by the DC Government’s Great Streets program to compare and analyze how pricing and new chains affect local businesses.
A neutral color palette was developed to allow the store’s brand and products to be at the forefront. Stoplight accents were added to indicate circular status.
UI controls were developed to ensure the least amount of interactions were needed to add multiple products or alter a circular.
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